Rodeo Influencer Rebrand and Apparel Concept

Below are concepts sketches for a rodeo influencer’s fall apparel line and logo rebrand. The logo is inspired by a cattle brand and a classic roping trick where the roper stands inside their own lasso as it spins. For the fall apparel line they wanted one for men and one for women. I based the designs after vintage rodeo posters, ropers, and bull riders. The designs were to be used across hats, hoodies, and t-shirts.