State Address Event Branding

The State of the State luncheon is a time for community leaders and politicians from Missouri to come together and hear a report on the state of Missouri and the Branson area. Often the keynote speaker is the governor or state representative. The new logo for the State of the State was designed to reflect the political nature of the meeting. I took inspiration of the font from the redesign of the white house’s website. After creating the logo I designed new social media and MSA templates. The logo was also used in the welcome videos that play as guests arrive.